Matchmaking Bumble CEO, Whitney Wolfe, Finds Her Happily Ever After

Involvement in the matchmaking business necessitates that you find that someone special for yourself as well. Whitney Wolfe, the CEO of Bumble app that puts women in control, tied the knot with her sweetheart, Michael Herd, in a romantic, fairytale wedding held on the Amalfi Coast of Italy this September 2017. The wedding destination and ceremony were to die for, from Wolfe’s stunning Oscar De La Renta gown to the elegant candle-lit reception that offered the guests a spectacular view of the romantic Italian Coast.

After the wedding ceremony, Whitney Wolfe changed into a silky, cream-colored slip evening dress where she dined with her family and friends. The reception setting was enclosed with a canopy of lemon trees that accompanied the lemon accents on the dinner tables and menus. The two lovebirds selected an enormous, single-tier wedding cake crowned with fresh strawberries among other fruits.

Whitney Wolfe’s inspiration to create Bumble App emerged from the reluctance of many ladies to text a man first. She felt that the app would alter the power dynamics resulting into more confidence, respect, and kindness which are the elements desired in an online dating app. Whitney graduated with a degree in International studies from the Southern Methodist University, and she began her entrepreneurial career when she was only 19 years old. The Bumble App has its head offices in Austin, Texas, and is presently the fourth most popular dating app within the United States.

Other than finding love on Bumble, in 2016, the company launched a new feature known as Bumble Friend-finding Functionally (BFF) that allows the users to find friendship. The new feature uses the same concept of swiping and matching algorithms used in finding heterosexual dates. The user only needs to switch to the BFF mode after which the potential dates are then replaced with persons of the same sex that the app believes to be the best match to be friends with. After both users swipe right, they have a window period of 24 hours to start a conversation. Moreover, the new BFF feature is color coded in green while the normal one is in yellow to help its user differentiate.

Another additional cool feature of Bumble includes the Bumble BIZZ launched after the BFF feature. Bumble BIZZ helps its users find new careers and business networks by connecting them to a large community of professionals around the globe. That said, Bumble will now get you a hot date, a best friend, and job opportunities.

In 2017, the online dating app also introduced the SuperSwipe feature that lets your potential partner know that you are really into them even before the swipe left or right. On each user profile, there is a small heart icon that will initiate a SuperSwipe when pressed and when your profile is seen by the other party you have SuperSwipe, they will instantly know that you made that first move.

Whitney Wolfe has plenty reasons to smile

Whitney Wolfe is an entrepreneur. She was a co-founder at the dating app tinder from which she later broke away. She is currently receiving all manner of praise for dating app, Bumble, in which she is both founder and CEO. Badoo, a European dating site, owns a majority of bumble shares. Bumble is the first app ever to grant the woman sole authority to initiate the first contact. Bumble has snowballed, since its launch in 2014, and currently competes fiercely with the founder’s former company. At one point in 2016, it was ranked fourth most trending dating app, and grown immensely since then. As of January 2017, bumble has a network of 11 million registered users. Wolfe has had a very successful career being the vice president and co-founder of tinder and now running her own company. She is a force in the entrepreneurial circles, feminists, and tech. Following this, Forbes named among the Forbes’ 30 under 30 for 2017 and Elle featured her in Elle women.

Wolfe was born in Utah, started Wolfe’s first business at 19 where she sold bamboo tote bags. She later started the ‘help us project’ after teaming up with a celebrity stylist. She then traveled to South East Asia to give aid to orphanages. She joined hatch labs at the age of 22. Hatch labs was an incubation center that would later hatch the tinder app. After the fallout, she was approached by the founder of Badoo to start dating company, and Bumble was born. The idea behind the app was to give more power to the women dating site game, where men pick the women while they sit and wait. She explained that while dating, she had to wait for the man to make the first move, even though his profile had pleased her, which she found exhausting. For more info about us: https://www.ft.com/content/58c69c92-08b6-11e7-97d1-5e720a26771b click here.

Wolfe made her mark trying to help people meet their ‘better halves,’ and it comes as no surprise that her wedding had to be one of the glamorous affairs others before hers: one of which people will tell stories about. She tied the knot with Michael Herd, the heir to a Texas oil fortune, in a fairy-tale wedding at the Villa Treville, Positano which located along the coast of Italy. Pictures showing the wedding, the picturesque venue, the beautiful gown, the reception among others followed quickly on social media platforms such as Twitter.