Lori Senecal believes corporations and brands could study and learn from celebrities such as Jessica Simpson, Amy Winehouse, Lindsay Lohan, and Britney Spears. Most people consider these stars clueless. However, the reality is that they are subtly strategic. For these celebrities, every move is strategic. Below are some of the key lessons that brands and corporations can learn from them.
Having a great stylist has been critical to the careers of Lindsay Lohan and Nicole Ritchie. For instance, Lindsay’s stylist transformed her from a Disney Teen Queen to a Karl Lagerfeld. Nicole’s stylist changed her from being a ‘stripper casual’ to red-carpet tastemaker. Despite the various problem associated with Apple’s iPhone, the phone’s awesome design has seen it triumph in the competitive market.
The market loves great comebacks. Although getting something right the first time is good, having a magnificent comeback from a disaster is better. Most people have managed to change their personal disasters such as unwanted pregnancies, jail time, and rehab to become their rewarding strategic moves. For instance, Martha Stewart managed to convert the publicity around her prison stint for tax evasion into millions of dollars. Forbes report on Nintendo, the launch of the Wii helped it make a comeback against Sony’s PlayStation.
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With many brands insisting on specializing in just one area, today’s celebrities are trying out everything. Many actors are now doubling as producers, directors, and online entrepreneurs. Moreover, every star is working hard to launch and market his or her clothing and fragrance lines. Xbox used this strategy to gain an extensive market share. The game console introduced additional features such as movie playing and internet access.
Many celebrities are partnering with other brands. Famous celebrities are establishing relationships and even marrying. Such strategic moves earn them a wider fan bases. This way, they are to make more money. Brad and Angelina is one of the best examples in this field. Collaboration between different companies is slowly entering the corporate world with brands such as Nike and Apple partnering to form the Nike+. Stella McCartney’s partnership with Adidas has been advantageous to both partners.
About Lori Senecal
Lori Senecal is the global chief executive officer of Crispin Porter + Bogusky (CP+B), an advertising agency, reports Ad Week. The executive leader joined the company in 2015 and is mandated with the duty of improving the company’s global performance and growth. Previously, she worked as the global executive chairman for Kirshenbaum Bond Senecal+ Partners. Lori has worked for different companies, including McCann Worldgroup, MDC Partners, and McCann Erickson. Lori holds a Bachelor’s Degree in Commerce with a bias in Marketing & Finance from McGill University.