The man behind the companies JustFab and Fabletics, Don Ressler

Don Ressler is the Co-CEO of JustFab, Inc and he is the CEO of Fabletics. Both companies are athletic apparel companies. Mr. Ressler had built several companies before getting into the athletic apparel world. He began as an employment specialist for online companies that want their mark on the Internet. Mr. Ressler had multiplied the companies earnings to the tune of 100 million dollars. He also gained 1 million dollars in sales.With that success, he became the go-to guy for branding and business advice.

His first company he established was called Fitness Heaven. is a website dedicated to fitness and wellness information and has an online dieting service. The company was sold in 2001 by Intermix Media Inc. While being there at Intermix, Mr. Don Ressler met with the COO Adam Goldenberg. They together built a company called Alena Media. With Alena Media, they brought in millions of dollars in earnings.

Thier partnership led to another company to be established in 2006. That company was named Intelligent Beauty on Intelligent Beauty is a company that helps personal care, beauty, and fashion businesses with expanding their brands. Under Intelligent Beauty, Mr. Ressler and Mr. Goldenberg helped DermStore with a brand called Hydroderm. DermStore is an online skin care and cosmetics store. The team also promoted the brand Sensa.

Mr. Ressler and Mr. Goldenberg established another company under the Intelligent Beauty umbrella in 2010. The company is called JustFab. JustFab is an online membership fashion store. They had four million members in December of that year. In 2012, they attained six million members. The team decided to widen their merchandise to kids fashion with FabKids and spread the reach to European countries. Mr. Ressler and Mr. Goldenberg partnered up with Kate Hudson to bring about the company Fabletics. Fabletics is an online membership athletic clothing store. Fabletics is under the JustFab line.

Later in 2013, Mr. Ressler and Mr. Goldenberg decided to open an actual store for JustFab and Fabletics. Last year under the team’s leadership, Fabletics widened their product line to men’s athletic clothing. Source:

1 thought on “The man behind the companies JustFab and Fabletics, Don Ressler”

  1. In 2005, Intermix Media was sold to News Corp. News Corp failed to recognize Alena Media so Mr. Ressler and Adam Goldenberg moved on. It is actually a way that has been willing to observe what is really going on in this reagrd.

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